{"id":13194,"date":"2023-09-14T14:31:24","date_gmt":"2023-09-14T06:31:24","guid":{"rendered":"https:\/\/www.vmlogin.cc\/blog\/?p=13194"},"modified":"2025-05-17T10:26:03","modified_gmt":"2025-05-17T02:26:03","slug":"facebook%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%ef%bc%9a%e5%a6%82%e4%bd%95%e8%ae%a9%e4%bd%a0%e7%9a%84%e5%b9%bf%e5%91%8a%e6%9b%b4%e5%8a%a0%e7%b2%be%e5%87%86%e6%9c%89%e6%95%88%ef%bc%9f-2","status":"publish","type":"post","link":"https:\/\/www.vmlogin.cc\/blog\/13194.html","title":{"rendered":"Facebook\u5e7f\u544a\u6295\u653e\u79d8\u7c4d\uff1a\u5982\u4f55\u8ba9\u4f60\u7684\u5e7f\u544a\u66f4\u7cbe\u51c6\u6709\u6548\uff1f"},"content":{"rendered":"\n<p>\u5728\u6570\u5b57\u8425\u9500\u7684\u4e16\u754c\u91cc\uff0cFacebook\u5e7f\u544a\u65e0\u7591\u662f\u4f17\u591a\u5546\u5bb6\u548c\u8425\u9500\u4eba\u5458\u7684\u9996\u9009\u3002\u4f46\u4f60\u662f\u5426\u9047\u5230\u8fc7\u8fd9\u6837\u7684\u95ee\u9898\uff1a\u5e7f\u544a\u9884\u7b97\u82b1\u4e86\u4e0d\u5c11\uff0c\u6548\u679c\u5374\u4e0d\u5982\u9884\u671f\uff1f\u6216\u8005\u5e7f\u544a\u8dd1\u4e86\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u8d26\u6237\u7a81\u7136\u88ab\u5c01\uff0c\u8ba9\u4f60\u63aa\u624b\u4e0d\u53ca\uff1f\u522b\u62c5\u5fc3\uff0c\u4eca\u5929\u6211\u4eec\u5c31\u6765\u804a\u804a\u5982\u4f55\u8ba9Facebook\u5e7f\u544a\u6295\u653e\u66f4\u52a0\u7cbe\u51c6\u6709\u6548\uff0c\u540c\u65f6\u907f\u514d\u8d26\u6237\u88ab\u5c01\u7684\u98ce\u9669\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. \u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17<\/strong><\/h2>\n\n\n\n<p>Facebook\u5e7f\u544a\u6700\u5927\u7684\u4f18\u52bf\u4e4b\u4e00\u5c31\u662f\u5b83\u7684\u7cbe\u51c6\u6295\u653e\u80fd\u529b\u3002\u4f60\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684\u5e74\u9f84\u3001\u6027\u522b\u3001\u5174\u8da3\u3001\u884c\u4e3a\u751a\u81f3\u5730\u7406\u4f4d\u7f6e\u6765\u7b5b\u9009\u53d7\u4f17\u3002\u4f46\u8981\u60f3\u771f\u6b63\u53d1\u6325\u5e7f\u544a\u6548\u679c\uff0c\u5149\u9760Facebook\u81ea\u5e26\u7684\u5b9a\u4f4d\u529f\u80fd\u8fd8\u4e0d\u591f\uff0c\u4f60\u8fd8\u9700\u8981\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5229\u7528\u81ea\u5b9a\u4e49\u53d7\u4f17\uff08Custom Audience\uff09<\/strong>\uff1a\u4e0a\u4f20\u5df2\u6709\u7684\u5ba2\u6237\u6570\u636e\uff08\u5982\u90ae\u7bb1\u3001\u7535\u8bdd\u53f7\u7801\uff09\uff0c\u8ba9Facebook\u5e2e\u4f60\u627e\u5230\u76f8\u4f3c\u7684\u7528\u6237\u3002<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u7c7b\u4f3c\u53d7\u4f17\uff08Lookalike Audience\uff09<\/strong>\uff1a\u57fa\u4e8e\u73b0\u6709\u5ba2\u6237\u7fa4\u4f53\uff0c\u8ba9\u7cfb\u7edf\u81ea\u52a8\u5bfb\u627e\u5177\u6709\u76f8\u4f3c\u7279\u5f81\u7684\u65b0\u7528\u6237\u3002<\/li>\n\n\n\n<li><strong>\u7ed3\u5408\u5174\u8da3\u548c\u884c\u4e3a\u6570\u636e<\/strong>\uff1a\u6bd4\u5982\u4f60\u7684\u4ea7\u54c1\u9762\u5411\u5065\u8eab\u7231\u597d\u8005\uff0c\u53ef\u4ee5\u5b9a\u4f4d\u5173\u6ce8\u201c\u5065\u8eab\u201d\u201c\u5065\u5eb7\u996e\u98df\u201d\u7b49\u5173\u952e\u8bcd\u7684\u7528\u6237\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f46\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u4f60\u7684\u5e7f\u544a\u8d26\u6237\u9891\u7e41\u66f4\u6362IP\u6216\u8bbe\u5907\u767b\u5f55\uff0c\u53ef\u80fd\u4f1a\u88abFacebook\u5224\u5b9a\u4e3a\u5f02\u5e38\u64cd\u4f5c\uff0c\u5bfc\u81f4\u8d26\u6237\u53d7\u9650\u3002\u8fd9\u65f6\u5019\uff0c\u4f60\u5c31\u9700\u8981\u4e00\u4e2a\u53ef\u9760\u7684\u5de5\u5177\u6765\u7ba1\u7406\u591a\u4e2a\u5e7f\u544a\u8d26\u6237\uff0c\u6bd4\u5982<strong><a href=\"https:\/\/www.vmlogin.cc\/\">VMLogin\u6307\u7eb9\u6d4f\u89c8\u5668<\/a><\/strong>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. \u907f\u514d\u8d26\u6237\u88ab\u5c01\u7684\u5173\u952e\u6280\u5de7<\/strong><\/h2>\n\n\n\n<p>Facebook\u5bf9\u5e7f\u544a\u8d26\u6237\u7684\u7ba1\u7406\u975e\u5e38\u4e25\u683c\uff0c\u5c24\u5176\u662f\u65b0\u8d26\u6237\u6216\u9891\u7e41\u66f4\u6362\u767b\u5f55\u73af\u5883\u7684\u8d26\u6237\uff0c\u5f88\u5bb9\u6613\u89e6\u53d1\u98ce\u63a7\u673a\u5236\u3002\u4e3a\u4e86\u907f\u514d\u8fd9\u79cd\u60c5\u51b5\uff0c\u4f60\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u56fa\u5b9a\u8bbe\u5907\u767b\u5f55<\/strong>\uff1a\u5c3d\u91cf\u4e0d\u8981\u9891\u7e41\u66f4\u6362\u7535\u8111\u6216\u624b\u673a\u767b\u5f55\u8d26\u6237\u3002<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u72ec\u7acbIP<\/strong>\uff1a\u907f\u514d\u4f7f\u7528\u516c\u5171WiFi\u6216VPN\u767b\u5f55\uff0c\u5426\u5219\u53ef\u80fd\u88ab\u5224\u5b9a\u4e3a\u5f02\u5e38\u767b\u5f55\u3002<\/li>\n\n\n\n<li><strong>\u51cf\u5c11\u64cd\u4f5c\u9891\u7387<\/strong>\uff1a\u77ed\u65f6\u95f4\u5185\u5927\u91cf\u4fee\u6539\u5e7f\u544a\u6216\u9891\u7e41\u5207\u6362\u8d26\u6237\u5bb9\u6613\u5f15\u8d77\u7cfb\u7edf\u8b66\u89c9\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f46\u5982\u679c\u4f60\u9700\u8981\u540c\u65f6\u7ba1\u7406\u591a\u4e2aFacebook\u5e7f\u544a\u8d26\u6237\uff08\u6bd4\u5982\u4ee3\u8fd0\u8425\u6216\u8de8\u5883\u7535\u5546\u4e1a\u52a1\uff09\uff0c\u624b\u52a8\u5207\u6362\u4e0d\u4ec5\u9ebb\u70e6\uff0c\u8fd8\u5bb9\u6613\u5bfc\u81f4\u8d26\u6237\u5173\u8054\uff0c\u589e\u52a0\u5c01\u53f7\u98ce\u9669\u3002\u8fd9\u65f6\u5019\uff0c<strong>VMLogin\u6307\u7eb9\u6d4f\u89c8\u5668<\/strong>\u5c31\u80fd\u6d3e\u4e0a\u5927\u7528\u573a\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>VMLogin\u6307\u7eb9\u6d4f\u89c8\u5668\u2014\u2014\u4f60\u7684\u591a\u8d26\u6237\u5b89\u5168\u7ba1\u5bb6\uff01<\/strong><\/h3>\n\n\n\n<p>VMLogin\u662f\u4e00\u6b3e\u57fa\u4e8eChromium\u7684\u533f\u540d\u6d4f\u89c8\u5668\uff0c\u4e13\u95e8\u4e3a\u591a\u8d26\u6237\u8fd0\u8425\u8bbe\u8ba1\u3002\u5b83\u80fd\u5e2e\u4f60\uff1a<\/p>\n\n\n\n<p>\u2705 <strong>\u6a21\u62df\u771f\u5b9e\u6d4f\u89c8\u5668\u6307\u7eb9<\/strong>\uff1a\u6bcf\u4e2a\u8d26\u6237\u5206\u914d\u72ec\u7acb\u73af\u5883\uff0c\u907f\u514d\u88abFacebook\u68c0\u6d4b\u5230\u5173\u8054\u3002<br>\u2705 <strong>\u81ea\u5b9a\u4e49IP\u548c\u767b\u5f55\u73af\u5883<\/strong>\uff1a\u8ba9\u6bcf\u4e2a\u8d26\u6237\u770b\u8d77\u6765\u50cf\u662f\u6765\u81ea\u4e0d\u540c\u8bbe\u5907\u548c\u5730\u533a\uff0c\u964d\u4f4e\u5c01\u53f7\u98ce\u9669\u3002<br>\u2705 <strong>\u5bc6\u7801\u4fdd\u62a4\u548c\u591a\u91cd\u767b\u5f55\u65b9\u5f0f<\/strong>\uff1a\u786e\u4fdd\u8d26\u6237\u5b89\u5168\uff0c\u9632\u6b62\u4fe1\u606f\u6cc4\u9732\u3002<br>\u2705 <strong>\u652f\u6301Facebook\u3001Google\u3001Amazon\u3001TikTok\u7b49\u591a\u5e73\u53f0<\/strong>\uff1a\u4e00\u7ad9\u5f0f\u7ba1\u7406\uff0c\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u8fd8\u5728\u4e3aFacebook\u8d26\u6237\u9891\u7e41\u88ab\u5c01\u800c\u5934\u75bc\uff0c\u4e0d\u59a8\u8bd5\u8bd5<strong><a href=\"https:\/\/www.vmlogin.cc\/\">VMLogin<\/a><\/strong>\uff0c\u73b0\u5728\u767b\u5f55\u5b98\u7f51\u8054\u7cfb\u5ba2\u670d\u8fd8\u80fd<strong>\u514d\u8d39\u9886\u53d63\u5929\u8bd5\u7528<\/strong>\uff0c\u4f53\u9a8c\u5b83\u7684\u5f3a\u5927\u529f\u80fd\uff01<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"257\" src=\"https:\/\/www.vmlogin.cc\/blog\/wp-content\/uploads\/2022\/07\/image-13.png\" alt=\"\" class=\"wp-image-3591\" title=\"\" srcset=\"https:\/\/www.vmlogin.cc\/blog\/wp-content\/uploads\/2022\/07\/image-13.png 554w, https:\/\/www.vmlogin.cc\/blog\/wp-content\/uploads\/2022\/07\/image-13-300x139.png 300w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>3. \u4f18\u5316\u5e7f\u544a\u7d20\u6750\uff0c\u63d0\u9ad8\u70b9\u51fb\u7387<\/strong><\/h2>\n\n\n\n<p>\u7cbe\u51c6\u6295\u653e\u53ea\u662f\u7b2c\u4e00\u6b65\uff0c\u5e7f\u544a\u7d20\u6750\u7684\u8d28\u91cf\u540c\u6837\u91cd\u8981\u3002\u5982\u679c\u4f60\u7684\u5e7f\u544a\u56fe\u7247\u3001\u89c6\u9891\u6216\u6587\u6848\u4e0d\u591f\u5438\u5f15\u4eba\uff0c\u518d\u7cbe\u51c6\u7684\u53d7\u4f17\u4e5f\u4e0d\u4f1a\u70b9\u51fb\u3002\u5982\u4f55\u4f18\u5316\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uff081\uff09\u56fe\u7247\u548c\u89c6\u9891\u8981\u6293\u773c\u7403<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f7f\u7528\u9ad8\u6e05\u3001\u8272\u5f69\u9c9c\u660e\u7684\u56fe\u7247\uff0c\u907f\u514d\u6a21\u7cca\u6216\u4f4e\u8d28\u91cf\u7d20\u6750\u3002<\/li>\n\n\n\n<li>\u89c6\u9891\u5e7f\u544a\u524d3\u79d2\u6700\u5173\u952e\uff0c\u8981\u5feb\u901f\u4f20\u9012\u6838\u5fc3\u4fe1\u606f\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uff082\uff09\u6587\u6848\u8981\u76f4\u51fb\u75db\u70b9<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u907f\u514d\u957f\u7bc7\u5927\u8bba\uff0c\u7528\u7b80\u77ed\u6709\u529b\u7684\u53e5\u5b50\u7a81\u51fa\u4ea7\u54c1\u4f18\u52bf\u3002<\/li>\n\n\n\n<li>\u52a0\u5165\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09\uff0c\u5982\u201c\u7acb\u5373\u62a2\u8d2d\u201d\u201c\u9650\u65f6\u4f18\u60e0\u201d\u7b49\uff0c\u4fc3\u4f7f\u7528\u6237\u70b9\u51fb\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\uff083\uff09A\/B\u6d4b\u8bd5\uff08Split Testing\uff09<\/strong><\/h3>\n\n\n\n<p>Facebook\u5141\u8bb8\u4f60\u540c\u65f6\u8fd0\u884c\u591a\u4e2a\u5e7f\u544a\u7248\u672c\uff0c\u6d4b\u8bd5\u54ea\u79cd\u7ec4\u5408\u6548\u679c\u6700\u597d\u3002\u4f60\u53ef\u4ee5\u5c1d\u8bd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u540c\u56fe\u7247+\u76f8\u540c\u6587\u6848<\/li>\n\n\n\n<li>\u76f8\u540c\u56fe\u7247+\u4e0d\u540c\u6807\u9898<\/li>\n\n\n\n<li>\u4e0d\u540c\u53d7\u4f17\u7fa4\u4f53<\/li>\n<\/ul>\n\n\n\n<p>\u901a\u8fc7\u6570\u636e\u5206\u6790\uff0c\u627e\u5230\u6700\u4f73\u6295\u653e\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u6570\u636e\u5206\u6790\u4e0e\u6301\u7eed\u4f18\u5316<\/strong><\/h2>\n\n\n\n<p>\u5e7f\u544a\u6295\u653e\u4e0d\u662f\u4e00\u52b3\u6c38\u9038\u7684\u4e8b\u60c5\uff0c\u4f60\u9700\u8981\u6301\u7eed\u76d1\u63a7\u6570\u636e\u5e76\u8c03\u6574\u7b56\u7565\u3002Facebook Ads Manager\u63d0\u4f9b\u4e86\u8be6\u7ec6\u7684\u6570\u636e\u62a5\u544a\uff0c\u91cd\u70b9\u5173\u6ce8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u70b9\u51fb\u7387\uff08CTR\uff09<\/strong>\uff1a\u4f4e\u4e8e1%\uff1f\u53ef\u80fd\u662f\u7d20\u6750\u4e0d\u591f\u5438\u5f15\u4eba\u3002<\/li>\n\n\n\n<li><strong>\u8f6c\u5316\u7387\uff08Conversion Rate\uff09<\/strong>\uff1a\u7528\u6237\u70b9\u51fb\u540e\u662f\u5426\u5b8c\u6210\u8d2d\u4e70\uff1f<\/li>\n\n\n\n<li><strong>\u5355\u6b21\u8f6c\u5316\u6210\u672c\uff08CPA\uff09<\/strong>\uff1a\u5982\u679c\u6210\u672c\u8fc7\u9ad8\uff0c\u53ef\u80fd\u9700\u8981\u4f18\u5316\u53d7\u4f17\u6216\u51fa\u4ef7\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5b9a\u671f\u4f18\u5316\u5e7f\u544a\uff0c\u5254\u9664\u8868\u73b0\u5dee\u7684\u7248\u672c\uff0c\u628a\u9884\u7b97\u96c6\u4e2d\u5728\u9ad8ROI\u7684\u5e7f\u544a\u4e0a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. 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href=\"https:\/\/www.vmlogin.cc\/\">\u6307\u7eb9\u6d4f\u89c8\u5668<\/a><\/strong>\uff0c\u5b83\u80fd\u5e2e\u4f60\u6a21\u62df\u771f\u5b9e\u73af\u5883\uff0c\u907f\u514d\u8d26\u6237\u5173\u8054\uff0c\u8ba9\u5e7f\u544a\u6295\u653e\u66f4\u7a33\u5b9a\u9ad8\u6548\u3002\u73b0\u5728\u5c31\u53bb\u5b98\u7f51<strong>\u514d\u8d39\u8bd5\u75283\u5929<\/strong>\uff0c\u4f53\u9a8c\u5b83\u7684\u5f3a\u5927\u529f\u80fd\u5427\uff01<\/p>\n\n\n\n<p>\u5e0c\u671b\u8fd9\u7bc7\u6587\u7ae0\u80fd\u5e2e\u4f60\u63d0\u5347Facebook\u5e7f\u544a\u6548\u679c\uff0c\u5982\u679c\u6709\u4efb\u4f55\u95ee\u9898\uff0c\u6b22\u8fce\u5728\u8bc4\u8bba\u533a\u4ea4\u6d41\uff01 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class=\"screen-reader-text\">Facebook\u5e7f\u544a\u6295\u653e\u79d8\u7c4d\uff1a\u5982\u4f55\u8ba9\u4f60\u7684\u5e7f\u544a\u66f4\u7cbe\u51c6\u6709\u6548\uff1f<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1835,1836,1845],"tags":[],"class_list":["post-13194","post","type-post","status-publish","format-standard","hentry","category-vmlogin-32","category-vmlogin-30","category-vmlogin-21"],"_links":{"self":[{"href":"https:\/\/www.vmlogin.cc\/blog\/wp-json\/wp\/v2\/posts\/13194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmlogin.cc\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmlogin.cc\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmlogin.cc\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmlogin.cc\/blog\/wp-json\/wp\/v2\/comments?post=13194"}],"version-history":[{"count":3,"href":"https:\/\/www.vmlogin.cc\/blog\/wp-json\/wp\/v2\/posts\/13194\/revisions"}],"predecessor-version":[{"id":19659,"href":"https:\/\/www.vmlogin.cc\/blog\/wp-json\/wp\/v2\/posts\/13194\/revisions\/19659"}],"wp:attachment":[{"href":"https:\/\/www.vmlogin.cc\/blog\/wp-json\/wp\/v2\/media?parent=13194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmlogin.cc\/blog\/wp-json\/wp\/v2\/categories?post=13194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmlogin.cc\/blog\/wp-json\/wp\/v2\/tags?post=13194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}